Istanbul CVB told ‘A Tale of Two Cities’ story at ECM

Özgül Özkan Yavuz, General Manager of Istanbul Convention and Visitors Bureau told A Tale of Two Cities marketing campaign at European Cities Marketing (ECM) in Spring Meeting.

As a board member of ECM, Mrs.Yavuz made a presentation about the story of A Tale of Two Cities during the session on the second day of the Spring meeting. The concept behind the campaign is to create awareness of Istanbul as a flourishing and successful MICE destination. Istanbul highlighting both its charm and capacity – by breaking down misconceptions with the 'two cities' slogan and brand campaign whereby the city's high-tech modern infrastructure is juxtaposed against its monumental history.