Istanbul Convention and Visitors Bureau was thrilled to tell A Tale of Two Cities campaign in Tokyo. Istanbul CVB was the guest speaker in the Meeting and Events Industry Symposium organized by Japan Tourism Agency on 15th of March. The Japan National Tourism Organization is one of the supporters of the event and the Lecturer Dr. Leo Esaki, Nobel Prize winner for Physics Laureate, was the speaker of the symposium.
The concept behind A Tale of Two Cities is to create awareness of Istanbul as a flourishing and successful MICE destination. Istanbul highlights both its charm and capacity – by breaking down the misconceptions with the 'two cities' slogan and brand campaign whereby the city's high-tech modern infrastructure is juxtaposed against its monumental history.